10 Blog Post Must-Do’s for Writers

By on January 6, 2015

Here is another post from our friend Laurence O’Bryan, or LOB as we refer to him. LOB is a highly successful author and book marketing guru, so you might want to consider putting his ideas into practice. You can see by the image for this post that I’m following his advice. In fact, I went him one better.  LOL


These ideas are designed as a basic style guide and as a resource to help you identify potential topics for blog posts, which will help you sell your books. Author blog posts should be published on your own website or blog whenever possible, to draw people to a site with your own branding on it.

We encourage you to write book-related blog posts, because they are more likely to gain you readers. While it is possible that you will win readers by writing about writing or about your daily life or your views on other subjects, the likelihood of selling your books that way is less than if you write about subjects directly related to your book or books.

Our guidelines are meant to help, not to prevent you blogging, so please feel free to blog on whatever subjects take your fancy. Just be aware that extending your book online, by writing about the following subjects, is the most likely method of finding new readers.

Here’s our suggestions for what to write about:

  1. The Inspiration behind your book – other authors, specific books, events in politics, events in your life, a story overheard in a café, etc.
  2. The benefits of your book for the reader – what you feel the ‘point’ of reading your book would be (could be to learn, for a thrill, for pure pleasure, to experience fellow feeling, to laugh, to have a good cry, or some other benefit.)
  3. Your protagonist – a short original piece involving or describing your protagonist(s), so potential readers can get to know him / her better.
  4. A prologue / epilogue to the events of your book – without giving anything away, you could write a short story which might be set a year, ten years, a hundred years in the past or future, which subtly relate to or affect the events of your book.
  5. The world of your book – a short original piece, describing / outlining the world contained within your book. This could take the form of an account of the heroine’s local town, an idea of San Francisco politics in the 1970s, or the legal charter drawn up by the evil leaders of your dystopian alternate planet.
  6. A separate but related story – a short story set in the world of your book, but not intrinsically related to the events or the main characters of the book (potentially including a secondary character from the book, like a man seen on a bus, a cartoon cat referred to in passing, or an entirely new character from within the world of your book), to give people a taste of your writing style.
  7. Conflicts, themes or locations featured in your book, which inspired you.
  8. An interesting anecdote regarding the writing experience from your time writing your book, which relates to the themes in your book.
  9. Lists & attention grabbing / news related headlines mentioning controversial subjects.
  10. Out of copyright maps, pictures you took, illustrations you have permission to use, short trailers and original graphics can enrich your posts or even be the centerpiece for your posts.


The important thing to remember about any blog post is that it needs to be relevant to your book, to help sell it, and it needs to be short (we recommend 100 – 700 words, depending on context). Longer posts can be shaped into a series, which solves the problem about what to blog about next. Series can also contain cliff hangers and foreshadowing to keep potential readers coming back.

We recommend two images per post, as a minimum, a large font (14-18 point), short paragraphs, and a link to a purchase page for your book at the end of the post. There is a lot of work involved in producing effective blog posts.

Your posts will improve over time if you are patient and experiment. And please, edit your posts. This post was edited at least 10 times. Edit for structure, conciseness, repetition, language and spelling. One wrong letter and you spoil d’affect.

sweet cat with bandana reading a bookTitles and first paragraphs should be particularly interesting, to ensure people read on. If they can contain a hook, to get us to keep reading, all the better. Avoid cliche too, both in the subjects of your posts and in your writing. Be different. Say something new.

As you all know, people’s attention span when online is limited, so if you can compose something short and snappy, which leaves people wanting more, you’re onto a winning formula!

P.S. Every blog post must include a pic of a cat, reading . . . . . . . . . just kidding!

From Laurence O’Bryan: I am a hybrid author who spent 25 years in sales & marketing. Three of my novels were published by Harper Collins. That taught me a lot. Now I help other authors by taking some of the online marketing burden from them. If you want to contact me about our social media promotion services for writers email me and come to BooksGoSocial.com to see how we can promote you.

About jhomf.com

Software engineer, infrastructure engineer, Kindle author, and webmaster for jhomf.com

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