Amazon Opens a Real Bookstore?

By on November 11, 2015

“No longer just a one-stop digital book shop available on a tablet or computer screen, Amazon Books now occupies a brick-and-mortar storefront next to a Banana Republic in Seattle’s University Village, in the same shopping center where a Barnes & Noble used to sit before shuttering its doors in 2011.”

The article in US News (remember U.S. News & World Report magazine?) gives the rationale for opening the store and for choosing the Seattle location. The part I find most interesting is that Jennifer Cast, vice president of Amazon Books, said in a statement Monday: “The books in our store are selected based on customer ratings, pre-orders, sales, popularity on Goodreads, and our curators’ assessments.”

In other words, unless your book is one of Amazon’s best selling books and is available (of course) in paperback or hardcover, it’s not going to show up in this store. The majority of books in the store will be books published by brick-and-mortar publishers.

Two features that I like are that you can try out different Kindle readers at the store, and all the books are face-out.

Read the entire article: Why Would Amazon Open a Real Bookstore?

Or check out Amazon’s own words at Amazon Store


Software engineer, infrastructure engineer, Kindle author, and webmaster for

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