Launch your Kindle book as pre-order

You always see these high-dollar, major publisher books set up in the Kindle Store as a pre-order.  I didn’t know that just anyone could do this until I stumbled across it on Amazon.

With a pre-order set up for your book

• Customers can order your book as early as 90 days before your book’s release date
• The book will be delivered to them on the release date

Why would you want to do this?

• You can start promoting your book before launch to help raise customer awareness (hype)
• You can promote your book’s pre-order page on Author Central, Goodreads, your own site, anywhere
• Pre-orders contribute toward sales rank and other Kindle Store merchandising even before your book is released, and that can help more readers discover your book

How to do it:

• When you’re adding a new book, on Step 4, “Select Your Book Release Option,” choose “Make my book available for pre-order”
• Set a date in the future
• You can list pre-order books in all marketplaces except Amazon.com.in
• You must upload the final version or a draft manuscript of the book file for review
• Your final version must be uploaded at least 10 days before the release date
• If you raise the final price, the readers get the price they saw when they pre-ordered
• If you lower the final price, they get the better deal

It’s good for authors and good for readers!

See the full discussion at Amazon Kindle Direct Publishing: Get help with self-publishing your book to Amazon’s Kindle Store.

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