Launch your Kindle book as pre-order

By on September 21, 2014

You always see these high-dollar, major publisher books set up in the Kindle Store as a pre-order.  I didn’t know that just anyone could do this until I stumbled across it on Amazon.

With a pre-order set up for your book

  • Customers can order your book as early as 90 days before your book’s release date
  • The book will be delivered to them on the release date

Why would you want to do this?

  • You can start promoting your book before launch to help raise customer awareness (hype)
  • You can promote your book’s pre-order page on Author Central, Goodreads, your own site, anywhere
  • Pre-orders contribute toward sales rank and other Kindle Store merchandising even before your book is released, and that can help more readers discover your book

How to do it:

  • When you’re adding a new book, on Step 4, “Select Your Book Release Option,” choose “Make my book available for pre-order”
  • Set a date in the future
  • You can list pre-order books in all marketplaces except
  • You must upload the final version or a draft manuscript of the book file for review
  • Your final version must be uploaded at least 10 days before the release date
  • If you raise the final price, the readers get the price they saw when they pre-ordered
  • If you lower the final price, they get the better deal

It’s good for authors and good for readers!

See the full discussion at Amazon Kindle Direct Publishing: Get help with self-publishing your book to Amazon’s Kindle Store.


Software engineer, infrastructure engineer, Kindle author, and webmaster for

You must be logged in to post a comment Login

Leave a Reply

WP Facebook Auto Publish Powered By :