Paul Jarvis: Marketing tools for any self-published book

By on September 21, 2014

One more author telling you how to market your books, and a lot of this you’ve read before. But Paul knows that book marketing is a grind, with no magic spells that will make your book a bestseller overnight … Ed.

The advice you see on blogs telling you how to get people to buy your book is all pretty much awful. Guaranteed in 5 easy steps!

This isn’t because of bad intentions or even some sort of trickery, it’s just that there’s no one-size-fits-all solution to generating sales for your book.

You can achieve success—however you define success—by doing practically anything that goes with or even against current advice online for self-published book marketing. The “self” in self-publishing means you’ve got the reins.

Save the silver bullets for werewolves (especially if you’re writing a book about werewolves). If there was a silver bullet, everyone would be doing that one thing, and it would get so watered down that it would become completely ineffective.

Tactics that game the system also tend to stop being able to game the system fairly quickly. So by the time you’re reading about it, it’s already too late to use it.

And keep in mind, if you simply try every piece of advice out there on marketing your book, you’re going to spread yourself way too thin to be effective.

Marketing your self-published book involves a lot of focused work, typically as much work as it took to write the book in the first place. And there are no guarantees. But without marketing your book, no one beyond your friends and family will read it.

The good news, if you’re still with me (and I hope you are), is that the best person to market your book is you. You know the book inside and out . . .

… more on Paul’s site.

Paul is a successful ebook author and develops, in his words, “remarkable, business-driven websites for creative professionals.”


Software engineer, infrastructure engineer, Kindle author, and webmaster for

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